Food,
key element to their health
As with humans, the health of dogs and cats begins with nutrition. It is an essential part of our overall approach to the health of our pets.
The health of cats and dogs begins with nutrition. It also helps prevent certain diseases or manage chronic conditions such as diabetes, urinary or joint problems. Since 1989, we have made it an essential part of our overall approach to cat and dog health.
From the very beginning, we have been keen to be as close as possible to the nutritional needs of dogs and cats. Whereas in the 1990s, their diet was mainly made up of household scraps, often modelled on the human nutritional reflexes, we were already offering foods specially formulated for them, rich in animal proteins and low in carbohydrates, as their carnivorous nature requires.
Our daily mission is to contribute to improving animal health by designing solutions dedicated to the prevention and management of major animal diseases. Nutrition is one of the pillars of preventive medicine, and one of the essential means of ensuring the good health of our companions on a daily basis. This is why we attach great importance to it.
Our foods are designed and formulated by veterinary nutritionists whose sole ambition and daily concern is to contribute positively to the health and quality of life of cats and dogs. The veterinary practitioner is also our essential partner. We support him by providing products adapted to his daily practice. He is the health expert, the one who knows what is good for the pet and he is naturally at the heart of our health approach.
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1989
Nutrition for cats and dogs is included in our comprehensive approach to animal health
Convinced that health begins with nutrition, Pierre-Richard Dick, a veterinarian and founder of Virbac, buys Imperial Dog, a manufacturer of physiological food for dogs, in the heart of the Camargue Natural Park, founded by veterinarian Jean Cathary. While animal nutrition across the world often still consists of homemade rations modelled after mankind's nutritional reflexes, we incorporate it into our comprehensive approach to animal health. - 90s
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1990
Our dry food takes its place in French veterinary clinics
From the beginning of the 1990s we have had a presence in French veterinary clinics. Practitioners and animal owners discovered Imperial Dog, then Imperial Cat (1997), our first formulae developed to support cats and dogs throughout their lives. A few years later Virbac Consult Diet also saw the light of day, bringing together special formulations for animals with health problems. -
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1997
Animal nutrition the Virbac way has moved beyond the borders of France and is growing in Europe
Expert in health and well-being of cats and dogs, the veterinary practitioner has always been at the heart of our approach to animal nutrition. After French clinics, our foods have been distributed through a veterinary circuit in a growing number of European countries.
1997: Finland
1999: Austria, Portugal and Switzerland
2000: Belgium - The Decade from 2000
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2001
Knowledge about animal nutrition is developing, our foods too!
Imperial Dog is giving way to Vet Complex. With Vet Complex 1 Dog (2001) and Vet Complex 1 Cat (2003), our new physiological and dietary recipes are enriched with nutrients which contribute to animal health. Our dietary range of foods thus meet 80% of the health problems of cats and dogs. At the same time, our production teams have been perfecting manufacturing techniques and in 2003, our Camargue production unit was awarded ISO 9001 quality certification. -
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2005
On the ground, success has continued: our food has crossed European borders
Throughout the first decade of the 21st century we continued our expansion in a growing number of European countries. From 2005, our food also arrived in the cat and dog bowls of the Middle East and Asia.
2002: Poland
2003: The Netherlands
2005: Spain, Israel and Japan
2006: Bulgaria
2009: Great Britain and the Lebanon -
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2010
A New Wave of Innovation
We strengthened our team of animal nutrition experts to take further account of the nutritional needs of animals. Everyone is striving to design and develop food with more protein and less carbohydrate. Their commitment and know-how gave birth, five years later, to our new Veterinary HPM® range. - The Decade from 2010
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2011
Our Cat and Dog Foods Win Over Latin America
Throughout the decade, animal nutrition the Virbac way continued its development in Europe and arrived in Latin America.
2011: Hungary, Mexico and Costa Rica
2012: Denmark and Romania
2014: Tunisia -
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2015
A key innovation to better meet the nutritional needs of carnivores
After five years of development, we launched Veterinary HPM®, a new physiological nutritional range based on a radically new formulation concept, in the various European countries. Formulated in accordance with the nature of domestic carnivores following a low carbohydrate concept, rich in protein (90% of animal origin), the range offers dog and cat food suitable for their age and size, as well as whether they are sterilised or not. -
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2016
Our Foods Are Popular With Cat and Dog Owners
Veterinary HPM® Adult Small & Toy was tested by the independent organisation and the top consumer association in France, UFC-Que Choisir. It was scored at 16.4/20 and was described as one of the "best choices" among the twenty complete dog foods. In 2017, Veterinary HPM® Adult with Salmon Neutered & Entire Cat in its turn scored 17.5/20, placing it among the "best choices" of the thirteen dry cat foods analysed by the National Institute of Consumption (INC). -
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2017
The Veterinary HPM® Family is Expanding
Drawing on the success of the physiological range, the Veterinary HPM® Family is expanding: a complete dietary range of foods for nutritional purposes now allows us to meet nutritional needs related to specific health disorders, while meeting the requirements of our pets' carnivorous nature. A major advance for their health! - The Decade from 2020
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2022
VETERINARY HPM® now in the USA
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Introduction of our diets specifically formulated to meet the requirements of neutered/ spayed dogs and cats, then fight against overweight.
New wet feline diets
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2 new VETERINARY HPM® wet diets formulated to support hydration and urinary health in cats - And tomorrow ?
